MEDIA
Unlocking the full power of media
It’s time to shatter silos. Our media experts design truly integrated plans with your customers at the center. But how?
Our EMRge™ technology empowers our media experts to plan, buy, and optimize more effectively. Better yet, our marketers can unlock your media’s full power, leading to stronger revenue, customer, and brand (EMR) outcomes.
Our media services include paid media, owned media, retail media, creative, and strategic consulting.
+153%
With a full-funnel, integrated media plan in place, a $6B+ retailer experienced +153% year-over-year (YoY) growth in total revenue, exceeding its goal by nearly 10%.+17%
With Ovative’s paid media optimizations, a $3B+ retailer experienced year-over-year (YoY) increases of +17% in EMR and +6% incremental return on ad spend (ROAS), even with a reduction in paid media investment.+65%
Leveraging Google's High Value Customer Beta, a $650M+ retailer experienced a lift of +65% in new customers during holiday season while driving +64% year-over-year (YoY) revenue lift on only +14% higher spend.
MEDIA CLIENTS
MEDIA SERVICES
Driving measurable impact with paid media
We’ve been building best-in-class paid media programs since 2009—digital is literally in our DNA. We help clients drive full-funnel media performance across paid search, programmatic, paid social, affiliate, influencer, video (linear, streaming, and OLV), audio (radio, streaming, and podcast), and out of home.
We buy more than $1B in media each year.
Our digital experience services average an incremental $15:1 ROI.
Creating connected experiences with owned media
Our owned media teams maximize the impact of your paid media investments by ensuring seamless digital experiences from the SERP to your site or app. We drive enterprise growth through SEO and digital experience optimization services.
Maximizing omnichannel revenue with retail media
Our retail media services are powered by relentless optimization, industry-leading measurement experts and our EMRge™ technology. The result: higher omnichannel revenue for our clients. Our team has both buy and sell experience and offers support across media strategy, campaign management, organic management, measurement, reporting, and testing.
We manage $200M in retail media across 18 networks.
We deliver rapid growth through human-centered creative strategies.
Bringing meaningful ideas to life with creative
Creative ideas need to reflect human experience, be worthy of attention, and be crafted to perform across different channels and contexts. Our creatives think deeply about your brand and the people we want to choose it; we then strategize, write, design, animate, and film ideas to connect with those people and build your business.
Forging a path forward with media strategy
Our media experts provide—you guessed it—strategic, actionable, and measurable guidance for your largest, most complex media problems. Our strategic approach is grounded in your business and customer, putting these insights at the center. We deliver an integrated and cross-channel approach, spend mixes and forecasts, and strategies via measurement and test plans. We’re ready to build your customized plan toward business growth.