
Ethan, Sr. Analyst, Paid Social
Expert Problem Solver, Gifted Singer, Marathon Runner

Prachika, Sr. Analyst, Solution Architect
Dance Class Devotee, Expert Coder, Zealous Reader

Lauren, Analyst, Feeds
Formula 1 Fanatic, Animal Whisperer, Caffeine Connoisseur

McCrossen, Sr. Analyst, Client Services
Inclusive Friend, Majestic Singer, Packers Football Owner

Trushna, Analyst, Digital Experience Optimization
Gifted Painter, Tottenham Hotspurs Fanatic, Harry Potter Enthusiast

Sadie, Sr. Analyst, Video and Programmatic Media
Skilled Sudoku Solver, Restaurant Connoisseur, Fierce Tennis Player

Román, Manager, Paid Search
Avid Reader, Video Game Fanatic, Fitness Enthusiast

Mara, Director, Paid Social
Amateur Chef, Competitive Athlete, Passionate Innovator

Casey, Data Scientist
Piano Virtuoso, Courageous Opportunist, Curious World Traveler

Frankie, Leader Engineer
Devoted Girl Dad, Chicago Bears Fan, Community Builder
LEADERSHIP
Our seasoned leaders, your partners in transformation
At Ovative, we’re led by industry pros. With decades of media and measurement experience, our leadership team fosters a place where people want to come, belong, and contribute. How? They trust people to do the right thing. Care deeply. Listen closely. And, never stop empowering our team to do great work.


Dale Nitschke
CEO & Founder

Steve Benson
CFO

Bonnie Gross
EVP, Talent Services

Steve Baxter
EVP, Retail Media

Beth McKigney
SVP, Measurement & Technology Solutions

Dianne Anderson
SVP, Media

Jesse Grittner
SVP, Growth

Shannon Kast
SVP, Client Services

Troy Neidermire
SVP, Measurement & Enablement Solutions

Andy Pierce
VP, Paid Media

Carrie Judisch
VP, Product

Charlotte Ryan
VP, Client Services

Ericka Strickland
VP, Holistic Search

Erin Aberg
VP, Talent Services

Jay Eyunni
VP, Client Services

Jen Alcott
VP, Business Development

Kate Bante
VP, Marketing Sciences & Offerings


