FAQ’S

How do I optimize content for AI Search? 

Optimize your content for AI Search by creating clear, helpful pages that answer real customer questions. Use simple structure like headings and FAQs, and include trustworthy details so AI tools can easily understand and cite your content.

How can I track and measure AI search performance? 

Start by measuring AI visibility using tools that monitor mentions & citations on a relevant set of prompts, and track AI-referred traffic and conversion through building an AI-referral dashboard. Have questions? We’re here to help.

What is the best strategy for managing Brand vs. Non-Brand Search?How can I track and measure AI search performance? 

An effective strategy is to maximzie demand for your brand, but avoid overspending on searches you already win.  Within non-brand, we focus on scaling new customers and incremental demand in a competitive landscape. We customize client strategies to ensure we focus on priority categories that drive the most significant enterprise impact  

What can I expect from an SEO audit?

Our SEO audits provide a thorough evaluation of factors helping or hurting your visibility, prioritization of the most impactful growth opportunities, and a clear roadmap to maximizing impact. 

What are the best ways to avoid SEO/SEM overlap?What can I expect from an SEO audit?

Avoid overlap by managing SEO and paid search as one program, reducing ad spend where organic visibility is already strong, and moving budget toward gaps where paid search can add incremental value.

How can I do local SEO for multi-location Brands?

Give every location accurate listings, strong location pages, and real local details like reviews and store information, then manage local, paid, and organic search together so customers can find you wherever they search.

Should you let AI bots access your site?

If you want to be found in AI platforms,  yes. If reputable AI bots can access your public content, your brand has a better chance of being found and cited in AI-powered search experiences.