Leveraging its EMRge™ marketing intelligence platform, Ovative experts developed a data-rich, full-funnel strategy designed to find more qualified buyers and drive conversion efficiency on Meta—without increasing spend. Expanding Polaris’ digital approach beyond traditional drive-to-site tactics, Ovative integrated real-time, first-party signals with Meta’s API-powered tools.

Ovative introduced Meta’s Instant Lead Forms to power real-time measurement and targeting. In key U.S. and Canadian markets, Polaris activated Automotive Model Ads (AMA) to feed mid-funnel consideration using structured product data. Leveraging proprietary Meta bid modifiers within EMRge™, Ovative enabled Polaris to maximize impact by dynamically bidding up in select markets.

Adaptive creative refreshes aligned with peak buying windows ensured timely, relevant messaging. To round out its full-funnel strategy, Ovative experts deployed Advantage+ Shopping Campaigns (ASC) optimized for content views, efficiently retargeting customers across the funnel.

Throughout the campaign, Ovative continuously monitored performance using Meta’s Ads Manager and Polaris’ PowerBI dashboards, enabling real-time optimizations based on evolving trends and results. Ovative’s transformative infusion of first-party signals with Meta’s API-driven ad solutions powered measurable business growth—all with just 84% of the previous year’s budget.