Validating Impact of Meta’s Omnichannel Ads
Five Below sought to grow both online and in-store sales while maintaining efficiency. The specialty retailer partnered with Ovative to validate the performance of Meta’s Omnichannel Ads across purchase channels through the marketing firm’s EMRge™ Modern MMM+ capability.
37%
higher omnichannel ROAS
APPROACH
Uncovering true omnichannel impact
As Five Below activated Meta’s Omnichannel Ads across Facebook and Instagram, Ovative focused on measurement—using its EMRge™ Modern MMM+ to isolate and quantify the ads’ omnichannel impact. This approach helped Five Below truly assess performance and confidently invest in scalable opportunities.
IMPACT
EMRge™ Modern MMM+ enabled stronger ROAS
Ovative’s measurement strategy enabled Five Below to demonstrate the true value of Meta’s Omnichannel Ads—both online and in-store. With a clear view of performance, the brand was able to make smarter investment decisions and deliver measurable business impact.
37%
higher omnichannel ROAS
31%
lower cost per purchase
