Driving Awareness with Geo-Targeted Influencer Marketing
In an effort to drive brand awareness, Boost Mobile sought to amplify its “#1 Most Reliable Network in New York City” message in the city that never sleeps. Facing the challenge of building a hyper-local influencer campaign in the concentrated NYC market, the telecom brand partnered with Ovative to deliver content that felt unmistakably local.
4.3%
engagement rate (4x industry benchmark)
APPROACH
Cracking the code on geo-targeted influencer marketing
Geo-targeted influencer campaigns are notoriously challenging—especially in New York, where creators’ audiences extend far beyond the city. Ovative’s rigorous vetting process uncovered rare finds: five NYC-based creators with more than 50% local followers. Ovative experts then tapped into three influencer personas—Local Legend, Guardian, and Street Artist—to deliver authentic, locally resonant stories about Boost Mobile’s reliability and price advantage.
IMPACT
Influencer marketing drove hyper-local brand awareness
By cracking the code on geo-targeted influencer marketing, Ovative enabled Boost Mobile to drive brand awareness—and achieve an engagement rate 4x the industry benchmark.
1.1M
impressions
4.3%
engagement rate (4x industry benchmark)
$206k
earned media value
