To enable Best Buy to drive both in-store and online sales, Ovative experts developed a Meta Advantage+ sales campaign leveraging omnichannel ads. Best Buy had been optimizing Meta Advantage+ sales campaigns for web sales—the only purchase-related optimization previously available. While this boosted online sales, Best Buy was eager to also drive purchases in-store, where a large portion of its sales occur. Through Meta’s AI and omnichannel ads, Ovative experts enabled Best Buy to look outside their usual targeting parameters and reach new audiences, targeting adults 18 or older. The campaign promoted seasonal sales for Memorial Day, Father’s Day, and the 4th of July, showcasing a variety of products that the audience would be highly likely to be interested in.

Ovative’s omnichannel Meta strategy enabled Best Buy to reach new audiences and bridge the gap between digital and in-store shopping. Conversion lift test results revealed that Best Buy drove true omnichannel impact.