Driving Brand Growth During Back to School
American Eagle sought to increase awareness & consideration with males and females ages 18 to 25 during the 2024 Back to School season. The clothing and accessories retailer partnered with Ovative paid media experts to leverage Kargo and reach audiences within the most relevant environments.
6x
incremental ROAS
APPROACH
Driving profitable growth with integrated media
Ovative’s experts developed a cross-channel strategy with tailored targeting and dynamic creative to deliver personalized experiences. Based on prior campaign performance, Ovative targeted adults 18-25 and parents with teens in high school, sub-targeting by gender. To deliver ads throughout American Eagle customers’ daily digital journeys, Ovative leveraged Kargo’s paid social, display, and CTV capabilities to create a full-funnel, shoppable experience.
IMPACT
Integrated media drove brand consideration
Through its cohesive, cross-channel strategy, Ovative enabled American Eagle to enhance brand consideration, contributing to a notable lift in sales.
6x
incremental ROAS
8pt
lift in brand consideration
8%
lift in sales
