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Driving Brand Growth During Back to School

American Eagle sought to increase awareness & consideration with males and females ages 18 to 25 during the 2024 Back to School season. The clothing and accessories retailer partnered with Ovative paid media experts to leverage Kargo and reach audiences within the most relevant environments.

6x

incremental ROAS

  • PAID MEDIA
  • INTEGRATED MEDIA
APPROACH

Driving profitable growth with integrated media

Ovative’s experts developed a cross-channel strategy with tailored targeting and dynamic creative to deliver personalized experiences. Based on prior campaign performance, Ovative targeted adults 18-25 and parents with teens in high school, sub-targeting by gender. To deliver ads throughout American Eagle customers’ daily digital journeys, Ovative leveraged Kargo’s paid social, display, and CTV capabilities to create a full-funnel, shoppable experience.

IMPACT

Integrated media drove brand consideration

Through its cohesive, cross-channel strategy, Ovative enabled American Eagle to enhance brand consideration, contributing to a notable lift in sales.

121%

Increase in Instacart sales

#1

Ranked highest in frozen category on Instacart’s 2023 Fastest-Growing Emerging Brands List

6x

incremental ROAS

8pt

lift in brand consideration

8%

lift in sales

210%

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3+

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4.9

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385+

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