Predicting consumer purchase behavior is becoming increasingly complex with a digital, curated world at consumers’ fingertips. In Google’s recent ‘Think with Google’ piece, we were highlighted as a brand “successfully using new technologies” in our work with Coach through Google’s AI tool, Performance Max.
Read the full article, Multiply Your Customer Connections with Google AI, to learn more about our work with Coach and Google in finding new pockets of consumer demand.
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