MINNEAPOLIS, MINN. January 2022 – Domino’s Pizza, the largest pizza company in the world based on global retail sales, will be starting the new year with a new agency of record, Ovative Group, an independent digital-first media and measurement firm based in Minneapolis, MN. The agency will handle paid search (SEM) and organic search (SEO) on behalf of Domino’s and help elevate Domino’s digital customer experience to acquire and retain customers.

Ovative Group, founded in 2009, helps clients drive and deliver measurable marketing performance with their customer-centric enterprise mentality, unparalleled team, and integrated media, measurement, and consulting services. Ovative will take a holistic, integrated approach to Domino’s search strategy, managing SEM and SEO together to drive significant efficiencies in search performance and increase visibility. Through Domino’s partner selection process, Ovative consistently demonstrated an ability to align innovative Search tactics with Domino’s broader business and customer objectives, cementing them as the right partner.

“We are grateful for the opportunity to partner with Domino’s to drive measurable results across paid and organic search using a holistic, integrated approach” said Dale Nitschke, Ovative Group’s Founder and CEO. “Both Domino’s and Ovative Group share a common desire to take bold action, a vital component to a successful partnership and one of the many reasons we are excited to work together.”

ABOUT OVATIVE GROUP 

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact [email protected].