Yoana Petrinska, Author at Ovative Group

Ovative experts are headed to ShopTalk Spring. Meet with our team.

Ovative experts are headed to ShopTalk Spring. Meet with us.

About Yoana Petrinska

Yoana is a Senior Analyst of Media Strategy at Ovative, known for her curiosity, precision, and steady determination. She turns complexity into clarity—building thoughtful, data-driven media strategies and surfacing insights that drive real impact. Reliable, intentional, and quietly raising the bar, Yoana helps teams stay sharp and clients stay ahead.

Decoding Generations: The Modern Marketer’s Playbook

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Julia Marks, Yoana Petrinska, Kim Lear2026-01-26T20:51:35+00:00

The 6 Marketing Trends to Watch in 2026

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Julia Marks, Yoana Petrinska, Emma Mullen2025-12-04T16:08:47+00:00

The 4 Marketing Trends That Will Define Holiday 2025

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Yoana Petrinska, Emma Mullen, Ellen DuLac2025-10-23T16:55:04+00:00

Are You in the Game? Tapping into the Marketing Power of College Athletes

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Ellen DuLac, Yoana Petrinska, Emma Mullen, Julia Marks2025-07-16T14:16:44+00:00

2025 Upfronts and NewFronts Decoded: What Marketers Need to Know

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Ellen DuLac, Emma Mullen, Yoana Petrinska2025-06-05T16:54:32+00:00

Actionable Consumer Insights to Guide Your 2025 Marketing Program

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Ellen DuLac, Yoana Petrinska, Emma Mullen2025-10-23T17:00:29+00:00