About Marisa Popple

Marisa is Ovative's Senior Analyst of Retail Media Measurement, where she brings sharp observation, emotional intelligence, and never-ending enthusiasm to everything she does. Known for her adaptability and optimistic mindset, Marisa thrives in cross-functional environments—connecting dots across teams and media networks to uncover fresh insights. She’s a natural change-maker, always approaching challenges from new angles to drive better outcomes and smarter collaboration.