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About Julia Marks

A curious go-getter with a knack for simplifying complexity, Julia leads with bold ideas and breakthrough strategies. Known for her strategic problem-solving and consumer insight superpowers, she pioneers innovative media approaches that help brands outpace the pack. At Ovative, she transforms ambiguity into opportunity, delivering measurable impact through smart data, emerging tech, and fearless trailblazing.

Decoding Generations: The Modern Marketer’s Playbook

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Julia Marks, Yoana Petrinska, Kim Lear2026-01-26T20:51:35+00:00

The 6 Marketing Trends to Watch in 2026

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Julia Marks, Yoana Petrinska, Emma Mullen2025-12-04T16:08:47+00:00

Are You in the Game? Tapping into the Marketing Power of College Athletes

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Ellen DuLac, Yoana Petrinska, Emma Mullen, Julia Marks2025-07-16T14:16:44+00:00

Tariffs Are Coming: 3 Conversations Your CMO and CFO Need to Have—Now

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Shannon Kast, Julia Marks2025-07-10T18:32:14+00:00