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About Ellen DuLac

Ellen is a Senior Analyst of Media Strategy at Ovative, known for her empathetic leadership, focus on continuous improvement, and positive energy. She brings clarity to complex work, helping teams stay grounded in their goals while exploring smarter, more effective paths forward. Thoughtful, curious, and quietly impactful, Ellen drives change by asking the right questions—and building trust along the way.

The 4 Marketing Trends That Will Define Holiday 2025

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Yoana Petrinska, Emma Mullen, Ellen DuLac2025-10-23T16:55:04+00:00

Are You in the Game? Tapping into the Marketing Power of College Athletes

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Ellen DuLac, Yoana Petrinska, Emma Mullen, Julia Marks2025-07-16T14:16:44+00:00

2025 Upfronts and NewFronts Decoded: What Marketers Need to Know

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Ellen DuLac, Emma Mullen, Yoana Petrinska2025-06-05T16:54:32+00:00

Actionable Consumer Insights to Guide Your 2025 Marketing Program

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Ellen DuLac, Yoana Petrinska, Emma Mullen2025-10-23T17:00:29+00:00