Ovative experts are headed to ShopTalk Spring. Meet with our team.

Ovative experts are headed to ShopTalk Spring. Meet with us.

About Chelsey Lang

Chelsey is the Director of Retail Media Measurement at Ovative Group, where she leads the charge in unlocking new insights and impact from retailer data. A natural problem solver and data detective (with elite reality TV knowledge), Chelsey brings a “just do” attitude to driving innovation, challenging traditional media measurement, and making work more fun.

EMR Power Rankings: Your Retail Media Playbook

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Chelsey Lang2025-11-18T23:15:28+00:00

Clean Rooms Are the Power Move Your Audience Strategy Needs

Every media dollar matters. The 2024 Media Power Rankings determine which paid media channels are driving the highest returns for marketers.

Chelsey Lang, Marisa Popple2025-10-23T16:57:09+00:00