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Marketing is broken—but there’s a better way. Read more.

Marketing is broken—but there’s a better way. Read more.

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Article authors: Troy Neidermire | Quinn Gorski

ARTICLE AUTHORS

Troy Neidermire

SVP, Measurement and Enablement Solutions

Troy is all about challenging the status quo. This mindset has shaped his nearly 20-year career at top brands like Target, Shutterfly and M&I Bank. He’s held a variety of positions across Media, CRM, Ecomm, and MarTech/AdTech Product to name a few. Now, as Ovative’s SVP of Measurement and Enablement Services, he challenges industry status quos by developing new, cutting-edge marketing and customer measurement solutions.
Quinn Gorski

Director, Measurement Solutions

Quinn is the Director of Measurement at Ovative Group, where he helps brands uncover marketing's true impact on business growth. Known for his decisive leadership, ability to simplify complex concepts, and well-timed movie quotes, Quinn leads with clarity and purpose. A relentless improver and natural change-maker, he drives innovation in how brands measure what truly matters.