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Whitepaper: Maximizing Marketing with Omni Optimization and Measurement

Whitepaper: Maximizing Marketing with Omni Optimization and Measurement

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Article authors: Hannah Kuntz | Calvin Krajco | Courtney Stoesz | TikTok Marketing Sciences Team

ARTICLE AUTHORS

Hannah Kuntz

Senior Manager, Paid Social

Relentlessly driven, Hannah won't stop until her clients have the best paid social programs in the industry. As a Senior Manager of Paid Social, she helps clients maximize their paid social investments to drive business results.
Calvin Krajco

Sr. Manager, Measurement Solutions

Calvin's superpower is turning complex data situations into repeatable processes. As a Senior Manager of Measurement Solutions, he helps clients connect the dots between data and marketing actions.
Courtney Stoesz

Senior Manager, Marketing

Relentlessly driven, Courtney has a strong bias for action. As a Senior Manager of Marketing, she uses this skill to build Ovative's national brand.

TikTok Marketing Sciences Team

TikTok is a social media platform for creating sharing, and discovering short videos. TikTok's Marketing Sciences Team interprets advertising performance in-platform, providing data-driven insights to help advertisers achieve the best results.