Measuring online impact on offline conversions: online-to-offline abridged whitepaper

by Ovative Group
December 26, 2017

abridged whitepaper: measuring online impact on offline conversions

Accurately evaluating marketing performance in multi-channel organizations requires the ability to link online marketing efforts to offline sales. Online-to-offline (O2O) measurement models are able to attribute specific online interactions to offline results, presenting a clearer picture of marketing effectiveness across channels. While retailers with brick & mortar presences have been early adopters of O2O measurement, it can also be useful for lead generation in many industries including financial services, health care, and higher education.

This seven page abridged version of our online-to-offline (o2o) measurement & activation whitepaper will cover:

  • Navigating the changing measurement landscape
  • Reframing from a customer point of view
  • Enterprise measurement and the role of O2O
  • Case study: Retail
  • Using partners to expand reach
  • What’s next

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