Patrick Johnston

Patrick is the Senior Director of Digital Experience Optimization (Site Optimization) at Ovative. Patrick is responsible for defining and overseeing execution of conversion rate optimization, A/B testing, and personalization programs to help clients improve the enterprise value of their site and mobile properties.

Prior to joining Ovative in 2018, Patrick was the Director of Digital Product and Analytics at Star Tribune where he was responsible for accelerating growth of the publication’s digital platforms. He spent 8 years at Target Corporation before that developing consumer-focused digital marketing strategies

Patrick is an expert in all major site analytics tools & technologies including Adobe Analytics and Google Analytics. He is a thought leader across retail, media, and advertising industries and advises clients on mobile marketing and web analytics.