Senior Director, Business Development & Marketing

Lindsay Westover

Lindsay is a Senior Director of Business Development and Marketing at Ovative. She is responsible for generating and closing new business opportunities across Ovative’s Media, Measurement, Consulting offerings to support Ovative’s long-term growth goals. Her responsibilities span strategy, branding, PR, content, operations, lead generation, and deal management. Lindsay has built the Business Development and Marketing team from the ground up – partnering closely with the leadership team and channel subject matter experts to showcase our expertise in the market and define go-to-market strategies for Ovative’s newest offerings.

Prior to joining Ovative in 2018, Lindsay led marketing growth sales engagements with leading retailers in the US and Europe for Eversight – a marketing technology startup. She spent 6 years prior working on an incubator growth team within Aimia to build and launch the US market’s first coalition loyalty program. She led business development and marketing at a London-based strategy consulting firm, called Cognosis, before that.

Lindsay has been a long-time supporter of the American Heart Association, developing and organizing fundraising events to raise funds to fight heart disease and stroke. Rooted in her personal and professional experiences living, working, and studying abroad, Lindsay is passionate about diverse cultures and backgrounds. Outside of work and travel, Lindsay enjoys spinning and keeping up with her young daughter, husband, and two dogs.

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