Senior Director, Measurement Consulting

Kenny Juskowiak

Kenny is the Senior Director of Measurement Consulting for Ovative.  As a leader in the Measurement Consulting practice, he is responsible for driving enterprise growth by helping organizations strategically use marketing data to make better, smarter and faster decisions.

Kenny joined Ovative in 2021.  Prior to joining Ovative, Kenny spent over 13 years in marketing and organizational transformation consulting roles.  He led the strategic relationship between Nielsen and two of its largest global clients, driving adoption and development of new marketing analytic methodologies and technology.  He spent the last two years prior to Ovative at FCM, a Private Equity organizational transformation consulting firm, focused on managing carve-out programs and overseeing transformation efforts impacting Technology, Operations, Finance and HR.  He earned his MBA from Duke in 2014.

Kenny is an expert in holistic marketing strategy, outcome-oriented problem solving and analytic design.  His favorite problems are the ones that companies have no idea how to solve and he’s never met a framework he didn’t like.

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