Dan Sheehan is the Senior Director of the Creative Lab at Ovative. He leads creative strategy and delivery across the organization, responsible for creative services, partnerships and production for Digital and Paid Social and Site Optimization engagements. He leads a growing team of producers, designers, animator, editors, writers and creative strategists driving creative excellence with performance creative.
Prior to joining Ovative in 2020, Dan led the Loyalty and Customer Marketing creative practice for ICF Next, formerly Olson where he was responsible for digital customer loyalty and engagement efforts for global travel and hospitality brands, retail, CPG, healthcare and financial services. Dan also served a creative leader for HealthPartners and Life Time Fitness driving acquisition and engagement efforts in the health and wellness space.
Dan’s agency and corporate experience give him a balanced approach to building successful campaigns in partnership with his client partners with an eye toward driving creative excellence and having fun along the way. When Dan is not working, he is outside playing golf, snowboarding, biking, camping or taking on a new creative project with his wife and daughter.
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