Senior Director, Paid Media

Andrew Pierce

Andrew is a Senior Director of Paid Media at Ovative. Andrew leads the firm’s Display & Paid Social channel practice, responsible for client satisfaction, team training and development, and channel growth. He is responsible for defining new channel offerings and capabilities, including maximizing value from key strategic partnerships with media platforms. Andrew has led multiple client engagements as a Display & Paid Social channel lead where he was responsible for defining and managing execution of channel strategies and optimizations.

Prior to joining Ovative in 2014, Andrew spent 5 years at Target in various digital media roles. In those roles, he developed and led display, paid social and mobile strategy, planning, testing and activation to support multiple seasons and categories. He held display and paid social planning and buying roles at Haworth Marketing & Media and MRM Worldwide for 4 years prior.

Andrew holds multiple Facebook and Google certifications, and established Ovative’s premium distinction within the Facebook Marketing Partners for Agencies program. A sharp dresser, Andrew spends his time away from the office with his wife and three kids, enjoying cabin lake life, and running Twin Cities marathons.

 

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