Tonia is a Director of Paid Media at Ovative. She leads the organization’s Affiliate Marketing practice, responsible for defining channel strategies, overseeing team delivery, training, and development, and supporting client’s affiliate programs through strategic initiatives.
Before joining Ovative in 2019, Tonia spent over 10 years managing digital marketing through affiliate and influencer partnerships for brands like 1800Flowers, Mattress Firm, and Post-Its. Her unique experience working for agencies, advertisers, and publishers enables her to critically plan and roadmap programs to ensure scale through efficient spend.
Tonia lives in Chicago with her pre-teen son, Ethan, and rescue dog, Shiitake. She’s passionate about health and wellness, and lives for sunny summers outdoors.
Connect with Tonia