Megan Wintersteen

Megan is a Senior Director of Consulting at Ovative Group where she drives client success by advising on digital transformation, as well as marketing, customer, and measurement strategies. Her broad digital background across product and marketing initiatives puts the customer experience at the forefront of her thinking.

Most recently, Megan was leading marketing teams in the B2B tech startup world at Adentro, driving lead generation, revenue, and operational efficiencies across the organization. Prior to Adentro, she was the VP of Marketing at Bowlero Corp, where she spearheaded digital transformation across the customer experience, including e-commerce, loyalty, customer data, analytics, segmentation, and paid media. Megan also spent the first 10+ years of her career in strategy at top-notch digital agencies like Huge, Havas, and Rokkan.

Megan’s continued thought leadership and expertise have led to speaking opportunities at the Bar & Restaurant Expo, the Retail Renaissance Conference, and twice at SXSW. Megan recently completed executive education coursework in customer data at the Wharton School and also holds a MA in Advertising from the University of Texas at Austin. When she’s not on the clock, you can find Megan running marketing and community relations for her local farmers market in Jersey City, volunteering in cat rescue, traveling, exploring new restaurants, or playing coed softball.