Mara Dougherty

Mara is a Senior Manager on the Display and Paid Social team at Ovative. She has 4 years of experience managing paid media across enterprise retail, lottery, and Fortune 500 CPG clients. Mara’s primary expertise is in programmatic display and paid social strategies spanning brand and direct response buying tactics across a mix of digital inventory sources (Video, Connected TV, Audio, Digital OOH) and platforms.