Joe is a Director of Paid Media at Ovative. He joined the company in 2021 and is responsible for bringing leadership, digital channel expertise, and growth to clients and the overall agency.
Prior to joining Ovative, he spent more than 10 years working at various digital media agencies, publishers, and start-ups in New York City. His focus is on cross-channel digital media strategy, buying, and analytics. With a well-rounded vertical expertise spanning from retail, CPG, and technology, he has worked with brands including Samsung, BlueStem Brands, Edgewell Personal Care and others. Most recently, Joe was an Advisor at Vodel Media, helping to build the agency’s Influencer, Connected TV, and Digital Out of Home offerings from the ground up.
Joe enjoys driving innovation for clients whether it is in new digital channels, content, or audience activation. While he is a Midwest native, he is a New Yorker through and through, having lived there since graduating from Fordham University. In his free time, you can find him on the golf course, recording music, or checking out his favorite band at a live show.
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