Heather Gray

Heather is a Director of Client Services at Ovative. She leads client engagements across paid, owned and earned channels. In her role, Heather is responsible for defining and executing cross-channel media strategies and driving profitable growth and efficiency across her clients’ operations.

Prior to joining Ovative, Heather led the digital owned team at Self Esteem Brands where she was responsible for driving member acquisition and retention through CRM, Site, Content and Loyalty for four franchise brands: Anytime Fitness, The Bar Method, Waxing the City, and Basecamp Fitness. She spent 7+ years on the agency side at ICF Next, Digital River and IBM, managing across many different verticals such as retail, healthcare, hospitality and travel, entertainment, and CPG.

Heather’s agency and corporate experience give her a balanced approach to her clients’ business. She is an expert in all things CRM, taking a customer first approach. Outside of Ovative, she spends time traveling with her husband and young daughter and loves dogs and wine!