Alex Meyers, brand values activist at Ovative Group, speaks to the importance of company values and how they can unlock tangible benefits for marketers and business leaders in general.
Riff 1 | Evolution of Values (1:32 – 7:35): Meyers speaks to the evolution of Ovative’s values, and when it makes sense for organizations to document their values in writing.
Riff 2 | Turning Values into Action (7:35 – 14:25): Meyers dives into the importance of leveraging your values to make decisions about your consumers.
Riff 3 | Fact or Fiction (14:25 – 21:30): Is ROAS an inauthentic measure of return on marketing investment? Meyers provides his point-of-view.