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Podcast: The ROI of Company Values
Description

Alex Meyers, brand values activist at Ovative Group, speaks to the importance of company values and how they can unlock tangible benefits for marketers and business leaders in general.

Episode Content

Riff 1 | Evolution of Values (1:32 – 7:35): Meyers speaks to the evolution of Ovative’s values, and when it makes sense for organizations to document their values in writing.

Riff 2 | Turning Values into Action (7:35 – 14:25): Meyers dives into the importance of leveraging your values to make decisions about your consumers.

Riff 3 | Fact or Fiction (14:25 – 21:30): Is ROAS an inauthentic measure of return on marketing investment? Meyers provides his point-of-view.