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Podcast: Why SEO is Worth the Wait with Scott Dodge
Description

Scott Dodge, Head of SEO at Ovative Group, reframes SEO as the most undervalued channel in your mix and, given today’s trends, how to use it to drive enterprise value.

Episode Content

Riff 1 | What’s Trending (2:25 – 6:32): Dodge comments on what’s trending in the world of search.

Riff 2 | Worth the Wait (6:32 – 10:50): Dodge riffs on the long-term value of investing in SEO.

Riff 3 | Tangible v Intangible (10:50 – 15:15): Understanding the ROI of investing in organic search.

Riff 4 | Fact or Fiction (15:15 – 26:40): Brandon and Dodge riff on some hot topics in the world of SEO.

Riff 5 | The Future (26:40 – 29:50): Dodge’s parting piece of advice for marketers looking to maximize the enterprise return of their marketing investments.