Lisa Bailey, Vice President of Media and Digital Activation, and Josh Peterson, Senior Director at Sleep Number reminisce and and discuss lessons learned in the fast-paced mattress industry.
Riff 1 | Disrupting the Disrupters (0:00 – 10:50): Lisa and Josh talk disruption and the role of the Sleep Number brand in the ever-changing mattress industry.
Riff 2 | Quality over Quantity (10:50 – 17:22): Brandon, Lisa, and Josh discuss the importance of the consumer in their industry, and in particular for Sleep Number, the role of high-quality digital traffic.
Riff 3 | “There is No Rest for this Brand” (17:22 – 22:22): There are over 175 bed-in-a-box companies in existence today. Lisa and Josh discuss how Sleep Number is staying ahead of the competition.
Riff 4 | Looking Forward (22:22 – 25:37): Brandon closes out the show by asking Lisa and Josh for a final piece of advice for leaders looking for innovation amidst the disruption.