People

Working with Ovative will be the best part of your day.

Our Team

Working at Ovative won't be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it'll be the most rewarding job you'll ever have. If you think you can make us better, we want to hear from you.
JOIN OUR TEAM  

Leadership

Ovative Group is a nationally recognized digital marketing measurement and activation firm led by a dynamic team of individuals who have experience on both the client and the agency side.
About Jo
Jo leads our engagement management discipline, helps lead our strategy consulting practice, and steers select client relationships. Jo brings over 15 years of experience in management consulting, corporate strategy, and project management in retail and financial services.
Jo Hamburge
Vice President, Strategy Consulting & Engagement Management
About Ben
Ben has spent 20 years in strategy, marketing, digital media, advanced measurement, analytics, e-commerce, and operations in several industry verticals. He oversees our Paid Search and Affiliate Marketing teams and organizes our agency operations.
Ben Cedarberg
Vice President, Media & Analytics
About Beth
Beth has 14 years of digital optimization experience. She started the experience optimization practice at Ovative Group and now leads the owned media team inclusive of experience optimization, SEO, and CRM channels. Prior to Ovative, she spent eight years at Target in variety of digital and analytics roles.
Beth McKigney
Vice President, Measurement Solutions
About Dianne
Di leads our Display, Paid Social and Media Strategy practices and leverages 15 years of hands-on digital channel experience to identify strategic opportunities for our clients. Her vertical expertise includes retail, financial services, B2B and CPG.
Dianne Anderson
Vice President, Digital Media
About Craig
Craig has spent his career driving digital and brand innovation for startups all the way up to Fortune 500's. On the client side, agency side and even in the classroom as an adjunct professor. Now he leads marketing at Ovative Group.
Craig Pladson
Senior Director, Marketing
About Zak
Zak brings 15 years experience in performance search engine marketing. He ensures client marketing keeps up with the evolution of complex data and is all-in on activating data by leading the best SEM team for optimizing media to the most complete measurement possible.
Zak Haines
Senior Director, Digital Media
About Dale
Dale is founder and CEO of Ovative Group. He brings passion, expertise, and years of experience in leveraging customer data to drive business results.
More About Dale 
Dale Nitschke
Founder and CEO
About Bonnie
Bonnie brings over 25 years in CRM and digital marketing experience to Ovative Group. Prior to joining O/g, most of her experience was on the client side, which makes her very pragmatic about what really matters - delivering results. Most recently, she was at Target for 13 years as VP of Direct and Digital Marketing.
Bonnie Gross
Executive Vice President, Client Engagement
About Steve
Steve is Executive Vice President of media at Ovative Group. Steve launched Ovative’s digital media business with the vision of building a world class team of digital media experts with dedicated mindshare on client accounts to maximize enterprise return on digital investments.
Steve Baxter
Executive Vice President, Marketing Services
About Brandon
Brandon heads up the Measurement & Activation team at Ovative Group. His cross-functional team, made up of strategy, technical, and analytics talent, is tasked with building and wielding omni-channel and marketing measurement solutions that drive value to the enterprise at large.
Brandon Wishnow
Executive Vice President, Measurement & Activation
About David
David brings over 27 years of experience to the role of Chief Financial Officer at Ovative Group. He manages all financial aspects of the business including overall financial leadership of the company, financial reporting and transparency, legal contracts and compliance, real estate planning, tax, and long-term strategic planning.
David Slayton
CFO
About Jesse
Jesse leads our Strategy Consulting practice, helping companies answer their most pressing questions in digital and marketing strategy. His experience includes management consulting (McKinsey & Company), marketing services (Aimia), and retail strategy (Target).
Jesse Grittner
Senior Vice President, Strategy Consulting
About Jo
Jo leads our engagement management discipline, helps lead our strategy consulting practice, and steers select client relationships. Jo brings over 15 years of experience in management consulting, corporate strategy, and project management in retail and financial services.
Jo Hamburge
Vice President, Strategy Consulting & Engagement Management
About Ben
Ben has spent 20 years in strategy, marketing, digital media, advanced measurement, analytics, e-commerce, and operations in several industry verticals. He oversees our Paid Search and Affiliate Marketing teams and organizes our agency operations.
Ben Cedarberg
Vice President, Media & Analytics
About Beth
Beth has 14 years of digital optimization experience. She started the experience optimization practice at Ovative Group and now leads the owned media team inclusive of experience optimization, SEO, and CRM channels. Prior to Ovative, she spent eight years at Target in variety of digital and analytics roles.
Beth McKigney
Vice President, Measurement Solutions
About Dianne
Di leads our Display, Paid Social and Media Strategy practices and leverages 15 years of hands-on digital channel experience to identify strategic opportunities for our clients. Her vertical expertise includes retail, financial services, B2B and CPG.
Dianne Anderson
Vice President, Digital Media
About Craig
Craig has spent his career driving digital and brand innovation for startups all the way up to Fortune 500's. On the client side, agency side and even in the classroom as an adjunct professor. Now he leads marketing at Ovative Group.
Craig Pladson
Senior Director, Marketing
About Zak
Zak brings 15 years experience in performance search engine marketing. He ensures client marketing keeps up with the evolution of complex data and is all-in on activating data by leading the best SEM team for optimizing media to the most complete measurement possible.
Zak Haines
Senior Director, Digital Media
About Jay
Jay is responsible for helping develop and lead our client customer journey and experience.With 10+ years of digital media experience, spanning across client-side, agency and publisher, Jay brings a deep understanding of both digital media and business operations to the table.
Jay Eyunni
Senior Director, Client Engagement
About Patrick
As the leader of Site Optimization and Analytics, Patrick brings 13+ years of marketing experience across retail, media, and advertising industries. His focus is uncovering insights and developing strategies to improve the performance of owned digital properties.
Patrick Johnston
Director, Site Optimization
About Scott
Scott brings 8+ years of agency experience to Ovative and leads our SEO practice. With a pragmatic, effective approach to strategy development and a strong executional background, Scott guides our team to develop impactful strategies that maximize organic performance.
Scott Dodge
Director, SEO
About Lindsay
Lindsay is the Director of Business Development at Ovative Group, responsible for leading new business to grow Ovative. Lindsay’s career has been laser-focused on helping clients unlock the potential of data and technology to optimize marketing decisions.
Lindsay Westover
Director, Business Development
About Kim
Kim leverages 15+ years of customer engagement marketing across traditional and digital channels to provide client leadership and marketing strategy consultation. Kim’s focus is on driving results for businesses with complex customer journeys.
Kim Perila-Schlink
Director, Client and Marketing Services
About Andrew
Andy leverages 12+ years of paid digital media experience across retail, CPG, finance and B2B. Responsible for all things paid social - strategy, roadmap development, subject matter expertise - Andy focuses on elevating Ovative's channel offering.
Andrew Pierce
Director, Paid Media
About Scott
Scott brings 15 years of experience to his leadership of our technical project management team. His team leverages their odd passion for organization, details, and project management software to ensure development efforts are delivered on time, to scope, and bug free.
Scott Dyer
Director, Project Management
About Alex
Alex leads our Solution Architecture, Data Visualization and Data Engineering teams, leveraging 10+ years digital technology experience to build scalable marketing technology solutions. His focus is on enabling our marketing teams using technology and building out our Marketing Analytics Platform (MAP).
Alex Looker
Director, Omni-Channel Measurement
About Alex
In his six years with Ovative, Alex has developed deep expertise in measurement technology, especially digital attribution and onboarding. Currently, Alex is on a three month sabbatical, participating in a silent meditation retreat near Boston.
Alex Meyers
Director, Omni-Channel Measurement
About Erin
Erin draws on 15 years of experience in managing both corporate and agency teams, including 8 years at Target Corporation. Her focus is in digital marketing and measurement, but her experience also stretches into offline channels and store marketing.
Erin Aberg
Director, Site Optimization
About Ericka
Ericka leads the paid search practice, and brings 8+ years of digital media experience across retail, e-commerce, and CPG verticals. She draws on her experiences as the client, an in-house marketer, and agency leader to create a great team and client experience.
Ericka Strickland
Director, SEM
About Kate
Kate is a leader within Ovative’s strategy consulting and engagement management disciplines. Kate brings over 12+ years of corporate strategy and client engagement experience across retail, CPG, manufacturing, and public sector verticals.
Kate Bante
Director, Strategy Consulting

After years of operating a large omni-channel business, I knew there was an opportunity to create a marketing firm that helped clients become more customer centric. A gap existed between business consultancies and advertising agencies that modern marketing approaches demand. In 2009, I formed Ovative Group to bring strategy, measurement, and media together under one roof to enable an enterprise approach that drives more revenue and grows our clients’ customer files.

Every day I am motivated by our mission to Fearlessly Unlock Potential, it’s an awesome goal. Our team’s fearlessness shows up every day with our clients, as most of what we do hasn’t been done at an operational scale before. We uncover insights in our client’s customer data to drive business impact and build a competitive edge. More than anything, I am energized by the opportunity to foster a trusting environment where smart people perform at high levels, enjoy and respect one another, and support each other to stretch to their potential. We are just beginning.