Facebook Blueprint Certification

Every member of the Ovative Group paid social team is Facebook Blueprint Certified, recognizing our advanced-level proficiency with Facebook, Instagram and Messenger.

Blueprint Impact

13
people Blueprint Certified
166%
increase in total conversions
8%
improvement in CPA efficiencies

Case Study

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General Mills and the Creative Lab

For General Mills, our paid social and Creative Lab teams helped redefine Pillsbury’s Facebook creative best practices by producing a variety of light animation, video and static assets.

Through iterative testing, we outperformed Pillsbury’s best performing Facebook creative by driving a 166% increase in total conversions while improving CPA efficiencies by 8%.

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