A Retail Marketer's Guide to Making the Most of Digital Media Investments During the Holiday Season

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As we approach the holiday season, our teams do everything we can to get ahead of the planning process to help our clients get the most out of their digital media investments. This year, we’re sharing our thinking more broadly as an attempt to give retail marketers the resources and confidence needed to succeed during the holiday season.

In our 2019 Digital Marketer's Guide to Holiday Readiness, we outline what the opportunity is for retailers during Q4, highlight the key dates to plan around, provide insights on consumer behavior trends and offer printable channel preparation checklists for paid search, Facebook and Instagram, website optimization, search engine optimization and affiliate marketing.