Marketer's Guide to Navigating COVID-19

As we all continue to adapt to the new normal, Ovative wants to be a resource to help you and your team adjust priorities, investments, messaging and measurement plans to weather the storm.

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Ed. 5: New Customer Retention Strategies

Retailers who have remained open throughout the pandemic have acquired a higher volume of new customers than normal, many of whom don’t fit their typical customer profile. How do you retain and increase the value of these customers?


The fifth edition of “The Marketer’s Guide to Navigating COVID-19” outlines the recommended steps to define your COVID customer retention strategy.
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