Women's Retail Chain Strategy Consulting Case Study | Ovative Group

Case Study: maurices

Strategy Consulting

Drove enterprise growth through customer-centric transformation.

Results

The client now has a clear view of long-term business health across customer segments that was previously unavailable.
Initial customer-centric growth initiatives have already driven 1% in incremental enterprise revenue.
The organization has put the customer at the center of its processes and priorities, allowing for clearer vision and alignment.

Situation

A women’s specialty retail chain facing declining sales sought Ovative Group to perform a customer-based diagnostic and unify the organization around a customer-centric mindset.

Our Approach

We collaborated with the leadership team to set customer-based goals, designed cross-functional initiatives tied to those customer goals, and facilitated execution through project management and thought partnership.

Success has been driven by:

Connecting the client’s financial goals to customer goals
A portfolio approach to growth, which reduced risk and amplified results.
Creative funding model to fuel growth
Regular strategy reviews with key decision makers across functions
Clearly defined initiative owners and dedicated project management efforts