A women’s specialty retail chain facing declining sales sought Ovative Group to perform a customer-based diagnostic and unify the organization around a customer-centric mindset.

We collaborated with the leadership team to set customer-based goals, designed cross-functional initiatives tied to those customer goals, and facilitated execution through project management and thought partnership.

Success has been driven by:

• Connecting the client’s financial goals to customer goals
• A portfolio approach to growth, which reduced risk and amplified results.
• Creative funding model to fuel growth
• Regular strategy reviews with key decision makers across functions
• Clearly defined initiative owners and dedicated project management efforts