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Case Study: maurices
Strategy Consulting
Drove enterprise growth through customer-centric transformation.
Results
Situation
A women’s specialty retail chain facing declining sales sought Ovative Group to perform a customer-based diagnostic and unify the organization around a customer-centric mindset.
Our Approach

We collaborated with the leadership team to set customer-based goals, designed cross-functional initiatives tied to those customer goals, and facilitated execution through project management and thought partnership.

Success has been driven by:

  • Connecting the client’s financial goals to customer goals
  • A portfolio approach to growth, which reduced risk and amplified results.
  • Creative funding model to fuel growth
  • Regular strategy reviews with key decision makers across functions
  • Clearly defined initiative owners and dedicated project management efforts