BACK
Case Study: Rackspace
Paid and Owned Media
Utilized a strategic, integrated, and cross-channel media execution.
Results
Situation
Rackspace wanted to reach high-value target audiences for a variety of product offerings.
Our Approach

We utilized a strategic, integrated, and cross-channel media execution by leveraging both endemic publisher alignment and effective programmatic targeting. Through media environments alignment, we segmented product programs based on target audience and priority within the organization. Thorough understanding of creative development and the brand identity of client’s messaging drove channel execution.