In collaboration with the lottery teams we worked to identify player types and customized goals and strategies based on the game type, corresponding player habits and value.
Success has been driven by:
- Program strategy centered around the target customer
- A relentless approach channel optimization across paid social, paid search, and programmatic display (video, native, and banners)
- Continual testing of new creative formats, ad units and emerging media
- Optimization of personalized and dynamic landing pages