Case Study: maurices
Omni-Channel Measurement
Improved evaluation of marketing effectiveness through omni-channel measurement.
A fashion retailer saw value in digital marketing, but was evaluating marketing effectiveness based solely on ecommerce sales – missing the value driven to store sales and in acquiring new customers. By measuring the full impact of their digital media, we were able to make better decisions around their digital investments.
Our Approach

We enabled an omni-channel measurement solution by connecting digital behavior (cookies) to in-store customers. This enabled us to understand the in-store impact of our digital marketing efforts. Additionally, we enabled customer acquisition reporting to identify the channels that drove large amounts of new customers. Once theses final pieces were in place, we had the full picture of the enterprise impact digital media has on the business (ecommerce + store sales + new customers). From here, we re-evaluated budgets & channel mix and conducted testing to confirm the measurement findings