Our approach combined top-down and bottom-up assessments, informed by deep, hands-on expertise in marketing budget allocation, media strategy, channel execution, and ecommerce growth:
- Defined brand marketing priorities and identified growth potential
- Analyzed current marketing spend levels, media allocation, and areas of spend inefficiency across digital channels, utilizing Ovative’s marketing spend frameworks to compare against industry benchmarks
- Collaborated with stakeholders across organizational levels to develop holistic view of the brand, helping align on near and long-term opportunities to accelerate growth
- Identified media, analytics, and team/organizational opportunities to reduce inefficiencies and cut costs while maximizing marketing ROI
This hybrid approach ensured that recommendations were sufficiently broad to support strategic decision-making while remaining practical and actionable. Our model is both agile and flexible, centered on partnership with key stakeholders to ensure transparency and align on goals and priorities.