CPG Customer Acquisition Case Study

BACK

Case Study: Large CPG Brand

Paid and Owned Media

Utilized consumer insights to increase audience quality and improve new customer acquisition.

Results

Beat client’s customer acquisition goals by 20% through increasing traffic efficiencies while enhancing target audience quality
Decreased cost per acquisition by 15% by driving visibility towards most relevant audiences

Situation

A large CPG brand sought to increase the quality of newly acquired customers.

Our Approach

We leveraged a client’s existing consumer insights to optimize the quality of their target audience. To improve the audience’s quality, we analyzed and enhanced targeting techniques, driving visibility towards an audience with top relevancy. Third party examination led to further insights with the analysis of post-campaign results. Leveraging learnings, we successfully drove results by utilizing advanced audience-targeting channels with acquisition tests.