BACK
Case Study: The Art Institutes
Paid and Owned Media
Enhancing media performance through cross-channel digital insights.
Results
Situation
The client had limited visibility into the effectiveness of their paid media channels. They had siloed data systems that did not connect to tell the true story of the performance of their media or site performance and were unable to determine how to optimize their media channels to increase student acquisition and find media cost savings.
Our Approach

We began by helping the client identify critical objectives to inform capability development. With those priorities set, Ovative led a thorough gaps assessment across existing systems to determine where investment was required to support future capabilities.

Our team then integrated and automated web analytics, digital marketing and external lead funnel data into a single cross-channel measurement system, which provides a single source of truth on effectiveness of their media from lead to new student acquisition.

Finally, to support stakeholder understanding and insight, Ovative developed data visualizations that provide powerful and elegant views into business & marketing channel performance.