Measurement Readiness & Tech Evaluation
Williams-Sonoma, Inc.
Identified and assessed financial impact of key areas of opportunity across Williams Sonoma’s data, tech stack, organizational structure, and process capabilities.
Scope
Measurement Consulting
Opportunity
Williams Sonoma, a highly data-driven omni-channel specialty retailer, wanted to better understand how its marketing measurement ecosystem stacked up relative to “best-in-class”.
Impact
- Assessment of measurement maturity and opportunities shared with the Williams-Sonoma leadership team, including the CMO, CIO, and CEO
- Prioritized roadmap used to establish a common understanding of the key decisions to be made
- Technological and process improvements identified through the work already underway
Approach
1. Conducted a marketing measurement maturity assessment. Documented and analyzed Williams Sonoma’s data, technology, organizational structure, and process capabilities. This enabled us to create a capabilities heat map, identifying strengths and opportunities in the current measurement landscape.
2. Built a financial model to quantify the financial impact of addressing the opportunities uncovered. Using a number of known data inputs as well as assumptions from prior experiences with similar retailers, we modeled a reasonable range of financial benefits Williams-Sonoma could expect to drive. The estimated impact was significant, helping to underscore the importance of addressing the identified needs.
3. Developed a prioritized roadmap that front-loaded the highest impact opportunities, a combination of technology and process enhancements. Our roadmap placed heavy emphasis on organization adoption, ensuring that proper training, education, and change management activities were built into all detailed execution plans.
View More Work