Identified and assessed financial impact of key areas of opportunity across Williams Sonoma’s data, tech stack, organizational structure, and process capabilities.
Williams Sonoma, a highly data-driven omni-channel specialty retailer, wanted to better understand how its marketing measurement ecosystem stacked up relative to “best-in-class”.
1. Conducted a marketing measurement maturity assessment. Documented and analyzed Williams Sonoma’s data, technology, organizational structure, and process capabilities. This enabled us to create a capabilities heat map, identifying strengths and opportunities in the current measurement landscape.
2. Built a financial model to quantify the financial impact of addressing the opportunities uncovered. Using a number of known data inputs as well as assumptions from prior experiences with similar retailers, we modeled a reasonable range of financial benefits Williams-Sonoma could expect to drive. The estimated impact was significant, helping to underscore the importance of addressing the identified needs.
3. Developed a prioritized roadmap that front-loaded the highest impact opportunities, a combination of technology and process enhancements. Our roadmap placed heavy emphasis on organization adoption, ensuring that proper training, education, and change management activities were built into all detailed execution plans.
Managed 3rd party multi-touch attribution technology implementation and ongoing activation & socialization, working as an extension of the client team....View more >>
Designed and ran a program to help a Fortune 10 healthcare company double digitally attributed applications by building industry-leading, digital-first customer acquisition capabilities. ...View more >>