Senior Analyst, Paid Search

About Ovative Group

Ovative Group is one of the only firms in the country uniting strategy, media, and measurement under one roof to drive enterprise results. Our teams work together to drive business impact for clients such as General Mills, United Healthcare, Lane Bryant, Facebook, and more. Recognized four consecutive years on Star Tribune’s list of Top 150 Workplaces and the past two years on Inc.5000’s list of the fastest growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.

About the Role

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization at Ovative Group can’t be found anywhere else. We measure and optimize search marketing campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.

The Ovative Group Senior Analyst Paid Search Marketing position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical and analytical thinking, has a good understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts.

 

Responsibilities of a Paid Search (SEM) Senior Analyst:

• Cross-functional strategy & thought leadership:
  • Act as a subject matter expert for Paid Search strategies by continually evolving Ovative’s approach to best practices; vetting and partnering with new technology companies; managing planning and execution tools, and staying on top of emerging trends
  • Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals
  • Support higher level, cross-functional marketing strategy projects by providing deep media expertise
• Performance media management & execution:
  • Lead day-to-day management and optimization of client paid search (PPC) programs including:
    • Strategy and campaign planning
    • Campaign tactics and segmentation strategy
    • Algorithmic bid platform and manual bidding strategy and optimization
    • Strategic partner management (Google, Bing, Kenshoo, Marin, etc.)
    • Keyword expansion and negative adds
    • Feed management and optimization
    • Test ideation, planning, and management
    • Custom analysis, reporting and insights
  • Client relationship management:
    • Lead day-to-day management of client paid search programs including:
      • Clearly defining program objectives, tactics and KPIs
      • Developing and delivering client communication
    • Effectively manage client relationship and establish trust and credibility
  • Team leadership and employee development:
    • Foster a culture of open communication and 360-degree feedback
    • Inspire yourself and others to reach your quarterly, annual, and long-term goals

Requirements:

• 3+ years of experience working directly on SEM programs
• Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
• Proven track record of success driving strong positive results within a digital or non-digital business context
• Great communication and client management skills
• Sound conceptual and analytical problem-solving skills
• Exceptional attention to detail
• Ability to work independently and drive efforts from start to finish
• Understanding of the following:
• Performance based, direct response marketing
• Retail and e-commerce business
• Omni-channel marketing
• Forecasting
• Strong competency in: Google Ads online and desktop interfaces, Bing, MS Excel, Data Studio

 

Preferred:

• Digital agency experience or digital lead on the client-side
• Previous experience in performance marketing, retail, eCommerce, etc.
• Bid technology platform experience
• Mathematics or economics background or equivalent analytical experience
• Shopping campaign management (PLAs/feed management)

 

Benefits of working at Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work

 

Culture:

Culture matters and we’ve been recognized as a Top Workplace four-years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

 

Compensation and insurance:

We strive to hire and retain the best talent in the Twin Cities. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.

 

Tangible amenities we enjoy:

• Flexible paid vacation policy
• 401k match program
• Free parking and on-site fitness center with locker rooms
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!