Analyst, Digital Marketing & Measurement | Campus Recruiting

Analyst, Digital Marketing & Measurement                                                   

Ovative Group is one of the only firms in the country uniting strategy, media, and measurement under one roof to drive enterprise results. Our teams work together to drive business impact for clients such as General Mills, United Healthcare, Lane Bryant, Facebook, and more. Recognized four consecutive years on Star Tribune’s list of Top 150 Workplaces and the past two years on Inc.5000’s list of the fastest growing private companies in America, we pride ourselves in always over delivering for our clients, our teams, and our communities.

The Ovative Group Analyst, Digital Marketing & Measurement is a position that offers the right candidate the opportunity to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success.  The right candidate will be highly analytical, with great critical thinking skills and motivated by driving results for our clients.

The role of Analyst, Digital Marketing & Measurement will be responsible for supporting one of the various practice areas Ovative has to offer, performing heavy data analysis and helping execute and manage media programs for our clients.

 

The Analyst Experience:

• Analysts will each have one primary focus area, but will be given the opportunity to gain experience across Ovative Group’s practice areas, including Marketing Strategy, Analytics & Activation
• Analysts will go-through a robust onboarding bootcamp during their first couple weeks at Ovative to gain a big picture view of our business, history and vision
• Analysts will meet with senior leaders for both project work and informational interviews

 

Responsibilities:

Responsibilities may vary based on available projects and practice areas.

• Subject Matter Expertise: Actively work towards creating competence in a specific O/g subject matter (e.g. media, measurement, attribution, strategy).
• Hands-on digital media planning, execution, and optimization. Examples may include:
• A/b testing
• Landing page testing recommendations
• On-page & Off-page optimization
• Weekly and monthly reporting
• Budget and goal pacing
• Creative builds, testing & optimization
• Audience creation & optimization
• Promotion support
• Heavy data analysis, reporting & insights of digital media performance
• Cross-channel campaign planning, strategy, plan documentation, execution and optimization
• Structured problem-solving, analysis & communication:
• Execute discrete pieces of analyses using analytical tools (e.g. Excel, Tableau)
• Translate analyses into clearly communicated insights via slides/documents/emails to the client
• Leadership development:
• Manage work independently with initial direction from manager
• Regularly speak up, ask questions and express your POV
• Client management: seek to understand the client’s business/industry and understand how their work connects to the broader project and client goals
• Strive to be the best interaction of the client’s day
• Support in the development of client facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits  

Skills and Qualifications:

• Sound conceptual and analytical problem-solving skills
• Great communication and client management skills
• Exceptional attention to detail
• Strong verbal and written communication skills
• Ability to work independently and drive efforts from start to finish

Spring 2021 Graduates Encouraged to Apply.

Benefits of working at Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work

Culture:

Culture matters and we’ve been recognized as a Top Workplace three-years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Compensation and insurance:

We strive to hire and retain the best talent in the Twin Cities. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:

• Flexible paid vacation policy
• 401k match program
• Free parking and on-site fitness center with locker rooms
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!