Senior Analyst, Measurement Solutions

Marketing Analytics & Measurement, Senior Analyst – Measurement Solutions Team

About Ovative Group

Ovative Group is one of the only firms in the country uniting strategy, media, and measurement under one roof to drive enterprise results. Our teams work together to drive business impact for clients such as General Mills, United Healthcare, Coach, Lane Bryant, Facebook, and more. Recognized four consecutive years on Star Tribune’s list of Top 150 Workplaces and the past two years on Inc.5000’s list of the fastest growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.

About the Role

In this role you will serve as an expert on our Measurement Solutions team to help clients get the most value from marketing measurement. You will play primary measurement expert roles in 2-3 clients engagements. You will be responsible for the development, direction, strategy, profitability, and success of your client engagements.

Measurement Solutions work is focused on connecting the dots between data, analytics, & business realities to drive forward marketing activation value for large-scale marketing clients.  This will include getting into the data to perform analytics to drive media optimizations for the client, as well as leading in-marketing testing (from design to test-read to final recommendation).  This role will have a significant client engagement need and will require strong communication & partnership skills.

You will be an expert in how marketing measurement technology works and the strategy for how to leverage it to move forward marketing activation (testing, analysis, etc) to unlock tangible business value for clients.   Our approach to marketing measurement is a key differentiator of Ovative group.

 

Responsibilities of a Measurement Solutions Sr. Analyst:

• Client Engagement:
  • Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, and analytics
  • Partner with Ovative client leaders on client success, opportunities, & optimal approach to ensure the client is happy and getting value from marketing measurement
  • Develop cross-channel activation roadmap for client focused on driving enterprise goals
  • Develop visualizations to clearly communicate complex ideas to clients & internal team
• Subject Matter Expertise:
  • Apply best practices to analyze client media performance data to identify trends and opportunities for improvement
  • Translate cross-channel analysis, reporting & observations into business insights and actionable recommendations
  • Perform ad-hoc deep analysis to uncover key opportunities and translate into actionable recommendations
  • Support & advise clients and Ovative media teams on test design, execution, and recap analysis

• Develop subject matter expertise in omni-channel, advanced media measurement tools such as multi-touch attribution, online-to-offline matching, media mix modeling

• Leadership & Empowering Others:
  • Develop and educate peers on new methods of improving activation/insights
  • Support internal team at Ovative in driving the greater value from using MAP (through education & guidance)
  • Work with internal Ovative teams to come up with marketing solutions/value-adds plays
• Structured Thinking & Communication:
  • Address complex, open-ended analytics requests in a structured manner
  • Identify & focus on what matters most to move the client's business forward
  • Structure activation work and communication to drive most critical/fundamental business goals

 

Experience Needed:

• Requirements:
  • 3+ years relevant professional work experience
  • Excellent communicator & collaborator between multiple client & internal teams
  • Able to connect complex marketing data & situations into tangible business paths
  • Experience within marketing industry (digital marketing preferred)
  • Must be able to thrive working in ambiguous situations
• Preferred:
  • Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
  • Experience related to in-marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout)
  • Experience using Sequel to gather data or run analytics on datasets
  • Experience working with MMM/MTA marketing models
  • Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc)

 

Benefits of working at Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work

 

Culture:

Culture matters and we’ve been recognized as a Top Workplace three-years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

 

Compensation and insurance:

We strive to hire and retain the best talent in the Twin Cities. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.

 

Tangible amenities we enjoy:

• Flexible paid vacation policy
• 401k match program
• Free parking and on-site fitness center with locker rooms
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s day

 

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!