We need a new way of thinking about, and measuring, marketing success.
Our answer is Enterprise Marketing Return, but we want to open the conversation up to a broader group of changemakers to join us in redefining the measure of marketing success. We’re looking for leaders challenging the measurement status quo, specifically within the industries of retail, financial services, healthcare and hospitality.
If this sounds like you, we ask you to join the Marketing Measurement Coalition – a network of people focused on transforming the measure of marketing success.
As part of the coalition, you will get proprietary research and insights on measurement, access to events in different cities around the US, invites to our speaker series and the ability to connect 1-1 with each other based on shared interests and objectives. The coalition will also receive weekly content updates, a monthly newsletter and the Marketing Measurement Quarterly.