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Our collection of musings on digital marketing, media and measurement.
Five Steps to Successful Adoption of Measurement Technology
Many marketers struggle with successful adoption of advanced measurement technology.  According to eMarketer, almost half of marketers were using multi-touch attribution in 2018 while MTA was simultaneously flagged as one of the biggest gaps in marketing research. Data holes, cross-platform QA, and complex methodologies all contribute to the problem. However, the greatest driver of failed […]

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