Search Engine Marketing (SEM) and Search Engine Optimization (SEO) work stronger, and more efficiently, when working together. Together they can answer the question: how can search channels collectively deliver the best customer experience while driving the highest enterprise return? The goal of SEM is to drive incremental search sales through audience-targeted campaigns. The goal of […]

Google’s Search Liaison tweeted out a forewarning of a Google Broad Core algorithm update to prepare marketers for a potential upcoming shift in all search engine results pages (SERPs). This is the first time Google has announced the release of an algorithm before it went live, which officially happened yesterday.  Tomorrow, we are releasing a […]

There is a new look for Google Search. Google has announced a new design for their search engine results results pages, both paid and organic. The redesign is being rolled out to mobile first and happening in the next few days. TL;DR Less evident paid placement designations Favicon and link will be moved to the […]

You have a website. You want to ensure that both search engines and users can find it. You want to ensure the people visiting your site get what they need (and do what you want them to do—buy, subscribe, etc.). And while you might already have a robust paid media strategy in place, you may […]