Google’s Search Liaison tweeted out a forewarning of a Google Broad Core algorithm update to prepare marketers for a potential upcoming shift in all search engine results pages (SERPs). This is the first time Google has announced the release of an algorithm before it went live, which officially happened yesterday.  Tomorrow, we are releasing a […]

There is a new look for Google Search. Google has announced a new design for their search engine results results pages, both paid and organic. The redesign is being rolled out to mobile first and happening in the next few days. TL;DR Less evident paid placement designations Favicon and link will be moved to the […]

You have a website. You want to ensure that both search engines and users can find it. You want to ensure the people visiting your site get what they need (and do what you want them to do—buy, subscribe, etc.). And while you might already have a robust paid media strategy in place, you may […]

Creating reports for your clients is a vital part of SEO. It’s also one of the most daunting and time-consuming tasks. Your reports need to contain all the necessary data, while also having clear visuals, providing quick wins, and being easy to understand. We asked SEO Analyst, Emily Christon of Ovative Group, to share how her […]