Wisdom, Tips & Tactics for Effective Enterprise Search Engine Optimization
Google Updates NoFollow Link Attribute
Historically, Google respected the NoFollow link. However, they recently announced changes to how they would treat this link attribute. TL;DR NoFollow is a link type most publishers* use to determine the amount of authority their website has. It is used to ensure that paid content does not receive any organic benefit, and instead, exists solely […]
SEO and SEM: Better, Together.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) work stronger, and more efficiently, when working together. Together they can answer the question: how can search channels collectively deliver the best customer experience while driving the highest enterprise return? The goal of SEM is to drive incremental search sales through audience-targeted campaigns. The goal of […]
Google’s June 2019 Core Algorithm Update
Google’s Search Liaison tweeted out a forewarning of a Google Broad Core algorithm update to prepare marketers for a potential upcoming shift in all search engine results pages (SERPs). This is the first time Google has announced the release of an algorithm before it went live, which officially happened yesterday.  Tomorrow, we are releasing a […]
Google Redesigns Mobile Search Results
There is a new look for Google Search. Google has announced a new design for their search engine results results pages, both paid and organic. The redesign is being rolled out to mobile first and happening in the next few days. TL;DR Less evident paid placement designations Favicon and link will be moved to the […]

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