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Our collection of musings on digital marketing, media and measurement.
Building a Competitive Edge through Customer-Centric Reporting
When looking at the tidal wave of data available to you as a marketer, it is critical that you stay focused on what matters: your customer. Even some of the best marketers still use reporting focused on legacy views of media channels. To enable a customer-centric view, marketers need to connect their digital analytics data […]

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