Our collection of musings on digital marketing, media and measurement.
5 Ways to Connect Digital to In-Store Sales
90% of shoppers research a CPG product before making a purchase. Of those shoppers, 80% of them research on digital devices. While these stats emphasize the influence digital experiences have on purchase behavior, 90% of people are still going into the store to purchase products. People are researching online and purchasing offline. This poses a […]
Google Withdraws A360: Your Guide to finding a MTA Alternative
With Google’s recent decision to close the beta of their Attribution 360 measurement platform, many businesses are in a position where they need to find an alternative solution. Knowing how difficult it is to find an analytics platform that measures the effectiveness of marketing investments among channels, locations and devices, Ovative Group created Google Withdraws […]
Defending Against Ad Fraud with Enterprise Measurement
  Fraudster (n.) – a bad guy scheming up new ways to steal your marketing dollars, right now. Ad Fraud is a growing issue. Just how much of an issue isn’t exactly known –estimates of fraudulent traffic range anywhere from 3% to 57%* – but it’s clear that any brand, or agency, that isn’t on […]

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